Company Name

Excell Catering Equipment

Website Address

Contact Name & Surname

Sean Kriel or Barry Minopetros

Landline Number

+27 53 861 4301

Cell Number

+27 83 235 0169 / +27 83 225 2207

Email Address /


Sean Kriel

Year Established


Year 1st Franchise Opened


CEO (Name and Surname)

Sean Kriel

Head Office Location


Number of Franchises


Available Opportunities

Cape Town, Durban, Polokwane, Bloemfontein,Mafikeng, Nelspruit, East London, Johannesburg, Pretoria, George

FASA Membership

Full Member


Provisional Member


Non Member


Average Setup Cost

R565 000 (Purchase price is R565 000 + R385 000 = R950 000)

Initial Franchise Fee

R385 000

Initial Working Capital

R250 000

Min. Owners Contribution


Management Services Fee

2.5% (Year 1) 3% (Year 2) 3.5% (Year 3 and onwards) (of turnover)

Marketing Contribution

R3 500 p/m

Initial Agreement Term

10 years

Renewal Term

10 years


1. The Franchise Brand

Excell Catering Equipment was established by Sean Kriel in Kimberley in 2000 and has grown to become a highly reputable and recognised supplier of commercial catering equipment. Joined by Barry Minopetros in 2003, Excell is able to offer its franchisees and customers support in the truest sense of the word. The company has a code of ethics aimed at having a positive impact on all with whom it deals by demonstrating fundamental life skills and values, integrity, honesty, openness and radiating a positive attitude. Deserving candidates are invited to join the company as franchisees, helping to grow the brand to become the biggest and best in South Africa, and to carry forward the company’s high standards.

2. The Franchise Concept

What sets Excell Catering Equipment apart from its competitors is its exceptionally comprehensive range of catering-related products, the superb quality and highly competitive pricing, and its knowledgeable and dependable after-sales service. It also has, over the years, cultivated a strong relationship with its suppliers, thereby securing excellent pricing and service. Excell is a one stop shop for restaurants, cafés, hospitals, nursing homes, boardrooms, schools, canteens, hotels, guest houses, bakeries, butcheries, supermarkets and the general public. Excel outlets are typically located in attractive light industrial areas with reasonable rentals, safe, with ample parking. Staff complement of 4.

3. Training and Support

Initial training: One week’s initial training on shop set-up, product and sales training, purchasing, administration, point-of-sale training and product brand support training. Product training shall take place at suppliers in Johannesburg and Cape Town.
Ongoing training: Ongoing training from time to time, as required, as the business system develops and in order to stay abreast of developments and changes in the industry. In addition, senior personnel of the franchisor shall continuously advise and assist franchisees with regards to marketing and advertising.

4. Are You Our Next Franchisee?

An astute business person with at least a matric certificate, with good managerial and selling skills; self-discipline, performance-motivation and commitment; a positive attitude, energy and drive; the ability to generate new ideas to increase sales; a vision to expand the business; exceptional communication skills; good administrative skills; and the ability to achieve sales budgets.

In line with Excell’s B-BBEE policy, it is a particularly great opportunity for previously disadvantaged individuals.