Excell Catering Equipment Franchise in a Nutshell

Your investment of R950k(Excl Vat) will help you to establish a very well known Catering Equipment Supply Business. With the help of the franchisor and team you will be ready within a few weeks to start selling your products. Your investment will have a return of R200k+ profit per month within 2-3years depending on the efforts you are willing to put into your business. With the combined knowledge of the ECF Team you will be able to be an expert in no time! Build your business on a well established brand and products with a team willing to help and assist you!  Your Business will grow fast! We have paid the school fees, we know what works and we are willing to help and teach you all our wisdom! If you ever wondered what business to invest in or franchise to buy, look no further, Excell Catering Equipment Franchise is your next big venture!

Hope to meet you soon! - Sean Kriel, Franchisor

Download our Franchise Application form HERE

Testimony from Port Elizabeth Franchisee

Testimony - Henry Kriel, Port Elizabeth Franchise

My previous background involved owning a photographic business, where business came from customers entering our store. However when it came to a catering business, we needed to go and find the business. I found that knowledge of products was vitally important and necessary, as well as having an established web site. Excell Catering Equipment was able to give me this support. Their product knowledge and expertise where to find quality and alternatively well priced items allowed me to make more profit on a sale. I found Sean especially knowledgeable and helpful on the above. Barry on the other hand, is not only knowledgeable but also a genius when helping with kitchen layouts. I also received continued support and advice from both Barry and Sean.

Our Brief History

ECE was founded by Sean Kriel in 2000. Barry Minopetros joined in 2004. We have over this time established the company to be the largest independent retailer of catering equipment for the Northern Cape, Free State and North West.
We have been serving the hospitality industry for 18 years. As a leading catering supplier, Excell Catering Equipment is relied upon through the industry as a reliable, knowledgeable and a dedicated sales team, supplying a huge range of products, used by restaurants, cafes, coffee shops, fast food, bars, hotels, lodges, guest houses, school hostels, old age homes, hospitals, professional chef’s, caterers, commercial kitchens, butcheries and bakeries.
Excell Catering Equipment is renowned for quality, service and giving the best possible price available. Excell Catering Equipment boasts a massive array of over 65 world leading brands, Some of these brands include Anvil, DHIR, Robot Coupe, Rheninghaus, Hamilton Beach, just to name a few.
Our Vision
● To become the Biggest Catering Equipment Brand in Africa
Our Core Values
● Supporting our Franchise Family with Top Service & Equipment
● Growing our Brand through investing in our Franchisees

What do you get for your R950k Investment?

  • Projected R200k + Gross Profit Per Month
  • Store layout and start -up equipment
  • Office Furniture & Software Management
  • Continuous Training & Support
  • 24/7 Access to ECE Franchisor
  • Marketing, Website, Facebook & Google Ads
  • Store Launch + Staff Training & Branded Catalogues
  • Branded Clothing & Store Signage

Franchise Requirements

  • 120-150sqm floor, Store + Storage Space
  • R250k Running Capital
  • Willingness to learn the trade
  • 50% Deposit to secure Area Trade Licence
  • Complete the Franchise Application Form
  • Good Credit score will be appreciated

Secure your area today!

Follow these 3 simple steps...

  1. Complete the Franchise Application Form
  2. Make an appointment with Franchisor
    Call Sean Kriel directly on: 083 235 0169
    Or Barry Minopetros on: 083 225 2207
    Office Number : 053 861 4301
    Email Documents to :
  3. Supply Bank Guarantee Letter for Proof of Funds

Why Invest in the ECE Franchise Family?

Biggest Benefits:

  • Buy direct from world class Manufacturers
  • Direct Ordering from Suppliers/Importers
  • Area Exclusivity / Bigger Scope
  • Be part of a Successful working module
  • Direct access to Franchisor and Team
  • Support & Training Monthly
  • Product & Customer Support
  • Marketing & Personalised Buyers Guide
  • ECE adopts a family concept approach

Create jobs by selling catering equipment...

Download our Franchise Application form HERE

Sean Kriel – Founder/ Owner

I was born in Kimberley on the 13th March 1969 and matriculated at Elizabeth Conradie School, Kimberley in 1987. I completed a Sales and Marketing Management Course. Gaining experience in various positions for a number of companies, from chief buyer, internal sales and receiving manager to sales manager.

After 12 years of working for someone else I established Excell Catering Equipment in September 2000. I married Charmaine in 1995 and we have two boys Jadyn and Gareth, 16 and 14 respectively. I enjoy camping, hiking and the outdoors with my family, watching rugby and hunting. Both of our boys are avid sport enthusiast having achieved Griqua colours in biathlon and the other in rugby.

“Sean is a great Business Mentor and his knowledge in the industry is hard to be matched. 18 years ago Sean started Excell Catering Equipment with a dream and passion that became one of South Africa’s top selling equipment supplier in the Central South Africa District” – Jacques van Tonder (Founder of Franchise Factory)

As a business owner for the past 2 decades, I believe that a strong business is only achievable through a dedicated team that works together with one common goal!

Our motto is “Excellence in Service and Products”

Excell Catering Equipment have achieved many awards

PMR Awards – Sean Kriel with Diamond Arrow Award for service in the Northern Cape Region
– PMR Africa

“Buying a Excell Catering Equipment Franchise will help our national footprint and service to the public.

Our team is dedicated to give you all the help and support you need to be a leader and pioneer in the industry.

You will be able to build your franchise from a strong foundation that was set 18 years ago.

We look forward to welcome you to our family of franchises! “

Barry Minopetros – Co Owner

Born in Kimberley on 15 January 1975. I Matriculated from Kimberley Boys’ High in 1992. In 2001 I married my soul mate Marlene Hall, we have two beautiful children Meaka who is 13, and Keegan is 10 years old.

I have raised my family with strong Christian values and everything I do is for them. I live by the Bible verse: “I can do all things in Christ who strengthens me.” Philippians 4 vs 13

Previous work experience
Joined the South African Navy in July 1993 and qualified as a Part One Steward during Basic Training. Joined Reineke Panasonic in 1995 as a Sales Represent. Joined Excell Catering Equipment and started as a Sales Representative in May 2003. Offered a partnership in 2005 and currently still a business partner.
Interests include:
Spending quality time with my family be it just at home or travelling and exploring new places.
I am an avid Cyclist and enjoy the outdoors.
I enjoy playing bowls and have represented Northern Cape at Provincial level.
Generally I just enjoy socialising and regard myself as a Peoples Person

Ockie Fourie – Sales & Marketing

I am a 41 year young male, born in Kimberley and attended Northern Cape High School. I left Kimberley in 1996 for Ballito and thereafter Cape Town. I worked in the restaurant business for some of the major franchise groups as a waiter, barista and later kitchen manager. I returned to Kimberley in 2007 and became a proud father in 2013 of a beautiful boy. I enjoy taking my son out to the petting zoo, putt putt and rugby.

On the weekends that there is no rugby, I like to go fishing. I did some freelance writing for a local magazine and published 6 articles. To this day I still enjoy writing short stories and poems. My other great passion is cooking and trying out new recipes. I decided to join Excell Catering Equipment in January 2015 and have since been continuously working on keeping up to date with the latest trends and products in the industry. My main responsibilities at Excell Catering Equipment are liasing with customers and offering the best product, price and advice. With 13 years experience in the hospitality industry it enables me to offer more to the client and assist with kitchen layout, demonstrations, recipes , food cost and kitchen safety, health and hygiene training as well as operating and maintaining equipment.
I believe in establishing honest and open relationships with clients and want them to be assured of our best attention at all times.

Download our Franchise Application form HERE